Sport Management

Study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, pricing policy, channels of distribution policy, promotion policy, and analytical techniques useful to marketing management.

This course in Applied Sport Management explores the practical application of management principles within the sports industry, focusing on areas such as event planning, marketing, operations, and leadership. Students will engage with real-world case studies and hands-on projects to develop the skills needed for success in professional and amateur sports settings.

This course in Ethical Decision Making in Sport examines the moral and ethical challenges faced by athletes, coaches, administrators, and organizations across all levels of sport. Through case studies and critical analysis, students will explore frameworks for ethical reasoning and apply them to real-world dilemmas in the sport industry.

This course in Sport Administration provides an overview of the management principles and administrative functions that drive sport organizations, including staffing, budgeting, policy development, and strategic planning. Students will explore the structures and operations of professional, collegiate, and recreational sport organizations while developing skills to lead and manage effectively in diverse settings.

This course in Managing Risk in Sport Management examines the identification, assessment, and mitigation of risks within the sport industry, including safety protocols, legal liabilities, and crisis management. Students will develop practical strategies for minimizing risks and protecting the well-being of athletes, staff, and organizations.

This course in Sport Communication explores the role of media and communication strategies within the sport industry, focusing on public relations, journalism, digital platforms, and crisis management. Students will develop the skills to effectively craft messages, engage with audiences, and navigate the evolving landscape of sport communication.

This course in Sport Facility and Event Management focuses on the operational, logistical, and strategic aspects of managing sports venues and events. Students will gain hands-on experience in planning, organizing, and executing large-scale sports events while exploring best practices for facility operations, crowd management, and event marketing.

This course in Sport Finance examines the financial principles and practices specific to the sport industry, including budgeting, revenue generation, financial reporting, and investment strategies. Students will learn to analyze financial statements, assess funding sources, and apply financial decision-making in the context of sport organizations and events.

This course in Sport Law provides an overview of the legal principles that govern the sport industry, including contracts, torts, intellectual property, and regulatory frameworks. Students will explore the legal issues surrounding athletes, teams, organizations, and events, and learn how to navigate legal challenges in the sport context.

This course in Organizational Behavior in Sport Management explores the dynamics of individual and group behavior within sport organizations, focusing on leadership, motivation, team dynamics, and organizational culture. Students will examine how these factors influence decision-making, performance, and overall effectiveness in sport management settings.